If your looking for long term online marketing results then Organic Search Engine Optimisation is the solution for you. On the contrary for quick effective results there is nothing to beat Pay Per Click Listings. It would be wise to use both the services to gain maximum control over your key phrases, but the advantages of Optimisation should not be minimised.
Organic Search Engine Optimisation (SEO)
With organic SEO methods you can add value to branding and increase visibility in the search engine rankings with much lesser outgoings. Reports say that click through rate on Organic listings is upto 70%. It is also a well known fact that search users opt for organic listings to sponsored listings in most cases. Once you have your site optimised properly and listed in the Search Engines you can be rest assured to receive long lasting quality traffic.
Natural or Organic search engine optimisation is a lengthy stressful process involving Content writing, onpage optimisation and link building. But if you are looking for long time profitability then organic seo is a must and will enable your site to stand out among other ppc competitors. In most cases you will only need to pay one time upfront fee unlike pay per click advertising.
Pay Per Click (PPC)
With Pay per click methods, you can only appear when you have enough capital to spend. The more higher you bid, the higher you appear in the sponsored listings. One advantage is that you have better control with Pay per click methods as far as conversions are concerned. Also tracking and measuring of ROI (Return on Investments) will be more organised with PPC as compared to SEO.
PPC marketing can also be thought of low risk marketing as you are in control of every penny you spend. You will be able to acheive good results with proper maintenance of your ppc campaigns, but the downside to this type of marketing is that you will only be seen in search engines as long as you invest in it. PPC is also known to attract fraudulent clicks, click frauds vary from 10% to 40% depending on the type of industry and keyword.
Conclusion
Identifying and recognising the unique benefits between each route will strike a balance between these disparate elements. In either case your target must be to acheive high ROI sales.
Visit for more information on Search Engine Optimisation news, articles and service. Article by S Prema - Search Engine Specialist (Star Internet Ltd.)
An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then.
The reason site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.
Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:
The site map should be the simplest page on the web site.
Keep the name Site Map so those visitors wont be having a hard time looking for it.
Always avoid dynamic site maps. Those in which the visitors have to find their way easily to get hold of information.
If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it.
Putting a sentence describing the page contents below the link for that page on a site map is always good.
It should not be the primary navigation on the web site it should complement it.
It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen.
Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.
In addition to the advantages a site map showcase to living surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if theres a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links.
Two important questions:
1. Will the website appear as it was planned even for robots
2. Are the pages exact and effectively designed
Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creators ideas.
There are 5 important tips in making a good site map:
Good Site Must-Have 1
The logo should be linked to the website homepage.
Good Site Must-Have 2
The Site map must be place either on top or on the upper left, under the header. Unless everythings in order already and sure about the design, never try to alter or make changes for a while.
Good Site Must-Have 3
There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages.
Good Site Must-Have 4
Additionally, the logo of the homepage should be linked with a HOME or any equivalent sign for easy work around or navigation. There should also be a contact us, about our site, pages to be visited.
Good Site Must-Have 5
The golden rule for a good site map is that the number of a visitors clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.
Jeremiah Patton has been currently using sitemaps for easy navigation for visitors and for better crawling from search engines. Jeremiah Patton uses a sitemap for his work at home moms website with great success.